UK – London – Novello Theatre

Dates: 1905 – present

Official website:
Designed by W.G.R.Sprague as one of a pair, with the Aldwych Theatre

Originally known as the Waldorf Theatre, named after the adjacent hotel. 

Phillip Sheridan was a theatre electrician here when in 1914 he teamed up with Arthur Earnshaw (Duke of Yorks Theatre) to found Strand Electric in 1914. The theatre was renamed The Strand Theatre in 1913, and the company name was taken from that. 

Selection of Past Productions:

  • Mamma Mia (September 2012 – March 2020; paused due to coronavirus; resumed 25 August 2021)
  • Noises Off (24 March 2012 – 30 June 2012)
  • Crazy for You (8 October 2011 – 17 March 2012)
  • Betty Blue Eyes (19 March 2011 – 24 September 2011)
  • Onassis (12 October 2010 – 8 January 2011)
  • Into the Hoods (26 March 2008 – 30 August 2008)
  • Shadowlands (21 December 2007 – 25 February 2008) transferred from the Wyndhams Theatre.
  • Desperately Seeking Susan (16 October 2007 previews / 15 November 2007 opened / 15 December 2007 closed, losing over £3.5 million)
  • The Drowsy Chaperone (6 June 2007 – 4 August 2007)
  • Footloose (2006)
  • 2005 – Named The Novello Theatre
  • Ivanov ((April 2-22 1989) / Much Ado About Nothing (April 26 – 20 May 1989) starring Alan Bates, Felicity Kendal, Peter Sallis, Frank Thornton, Nicky Henson, Sheila Steafel. Directed by Elijah Moshinsky
  • The Woman in Black (15 February 1989 – limited season) starring Charles Kay & John Duttine – transferred to the Playhouse on 19 April 1989 then The Fortune Theatre
  • Can-Can (Previews from 14 October 1988, Opened 26 October 1988, closed ?January 1989) starring Donna McKechnie, Milo O’Shea, Bernard Alane
  • And Then There Were None (1 August 1988 – 8 October 1988)
  • Barry Humphries – Back With A Vengeance! (Previews from November 10 1987, opened 17 November 1987, closed 9 July 1988)
  • Corpse! (opened 14 July 1987, closed 24 October 1987) starring Colin Baker and Jack Watling.
  • Cabaret (previews July 10 1986, opened July 17 1986, closed ?June 1987) starring Wayne Sleep. Directed & Choreographed by Gillian Lynne.
  • Judy (previews from March 17 1986, opened March 26 1986, closed 24 May 1986) starring Lesley Mackie. Written by Terry Wale.
  • Look No Hans! (Opened September 4 1985, closed March 8 1986 due to David Jason’s TV committments) starring David Jason, Richard Vernon, Lynda Bellingham. Written by John Chapman & Michael Pertwee. Directed by Mike Ockrent. 
  • Why Me (opened March 5 1985, closed August 3 1985) starring Richard Briers, Diane Fletcher, Polly Hemingway. Written by Stanley Price with Liz Smith. Directed by Robert Chetwyn
  • The Real Thing (previews from 3 November 1982, opened 15 November 1982,  closed 16 February 1985) original cast Felicity Kendall, Roger Rees, Polly Adams, Jeremy Clyde. Directed by Peter Wood. Written by Tom Stoppard. Cast change mid 1983 to Susan Penhaligon, Paul Shelley, Judy Green, Richard Warwick
  • The Understanding (Previews from 20 April 1982, opened 27 April 1982, closed 5 June 1982) starring Ralph Richardson & Celia Johnson (followed by Joan Greenwood). Written by Angela Huth. 
  • Murder in Mind (Previews 1 & 2 February, Opened 3 February 1982 – 17 April 1982) starring Nyree Dawn Porter & Roy Dotrice
  • No Sex Please, We’re British (1971 – 18 January 1982) transferred to the Garrick Theatre
  • A Funny Thing Happened on the Way to the Forum (1963 – 1965)
  • Sailor Beware! (1955 – ?) – 1231 performances
  • Arsenic and Old Lace (1940s) – 1337 performances
  • 1913 – Named The Strand Theatre

Venue Names: 

May 1905: Waldorf Theatre (named after the hotel, adjacent to the theatre)
1909: Renamed The Strand Theatre
1911: Renamed the Whitney Theatre
1913: Renamed the Strand Theatre
December 2005: Renamed The Novello Theatre (after Ivor Novello, who lived in a flat above the theatre from 1913 to 1951)

History (from the official website)

1905 The Novello Theatre, known as the Waldorf Theatre opened on 22 May 1905 with an eight-week season of opera and drama starring the actress Eleanora Duse and the well-known opera singers Emma Calve and Edouard de Reszke.
1913 Now renamed the Strand had its first long run with an Anglo-Chinese play called Mr Wu, starring the matinee idol Matheson Lang as Wu Li Chang. It was to become his most famous role on both stage and screen.
1915 The First World War saw the theatre under the management of the husband and wife team of Julia Neilson and Fred Terry (youngest brother of the famous actress Ellen Terry). On 13 October the entrance to the theatre pit was bombed during a heavy Zeppelin raid when 19 bombs fell on the Strand. The performance that night was of The Scarlet Pimpernel, with Fred Terry as Sir Percy Blakeney, the Pimpernel. In spite of the destruction going on all around he managed to calm the audience and in true theatrical tradition ‘the show went on’.
1917 The actor and actress Arthur Bourchier and Kyrle Bellew acquired the lease to the Strand.
1923 The new owners put on Anna Christie, the first Eugene O’Neill play to be seen in the West End; it caused a sensation. They literally lived over the shop in one of the flats above the theatre, another flat being occupied by the composer, actor and darling of the times Ivor Novello, after whom the theatre is now named.
1930 The comedian Leslie Henson and his business partner Firth Shephard co-leased the theatre and presented the first in a series of farces. It’s a Boy! was swiftly followed by It’s a Girl! and in 1936 Aren’t Men Beasts! starred a young John Mills who was learning a few tricks of the trade from Strand stalwart Robertson Hare.
1940 The theatre was bombed during the Blitz however, under the auspices of Donald Wolfit, the show went on once again; lunchtime performances of Shakespeare were given with the artists picking their way to the stage over the rubble.
1942 Triumph when Arsenic and Old Lace, a new comedy by Joseph Kesselring, broke all records for the longest run with 1,337 performances until March 1946.
1943 Her Majesty the Queen (then Princess Elizabeth) made her first visit to the theatre, to see Arsenic & Old Lace
1951 And So to Bed about the life of Samuel Pepys transferred to the Strand. Vivien Ellis composed it as a period piece with sarabandes and madrigals. The musical director was Mantovani and when it the cast included Leslie Henson, Keith Michell and Denis Quilley.
1955 Sailor Beware!, a comedy by Philip King and Falkland Cary, made a star of Peggy Mount as Emma Hornett, ‘the mother-in-law to outrival all mothers-in-law’. It was an immediate success and the film rights were bought four days after the first night.
1958 The novelist William Golding adapted his first and only play for the theatre in Brass Butterfly; a comedy set in Roman times that starred Alastair Sim and George Cole.
1960 Comedy and farce were what the Strand was principally known for but there were exeptions. One such was Ionesco’s Rhinoceros. This famous production was staged and designed by Orson Welles and transferred from the Royal Court and starred Laurence Olivier, Maggie Smith, Michael Gough and Peter Sallis.
1963 Stephen Sondheim’s third Broadway show, A Funny Thing Happened on the Way to the Forum, received its UK premiere at the Strand with Frankie Howerd as the saucy slave Pseudolus.
1971 No Sex Please – We’re British became the theatre’s most successful show to date. It finally closed in 1982 after a record 6,671 performances. Stars who had appeared in it included Michael Crawford, David Jason and Andrew Sachs.
1982 The Real Thing, Tom Stoppard’s touching play about affaires de coeur, premiered at the theatre and enjoyed a two-year run with Felicity Kendal and Roger Rees in the leading roles.
1987 Barry Humphries, alias the gladdie-throwing Edna Everage, set new box office records with over 200 sold-out performances of Back with a Vengeance!
1985 Buddy, Alan Janes’s musical about the life of Buddy Holly, had audiences dancing in the aisles for seven years.
2002 The Rat Pack proved the enduring popularity of those three famous crooners Frank Sinatra, Sammy Davis Jr and Dean Martin.
2005 The theatre closed for a major six-month, £4.5 million refurbishment to celebrate its centenary. It re-opened on 8 December 2005 under its new name of the Novello Theatre. Since then the RSC has presented three notable Shakespeare seasons at the theatre, Debbie Allen’s compelling production of Cat on a Hot Tin Roof transferred from Broadway and more recently the musical comedy Betty Blue Eyes, set in an impoverished 1947 Britain, and adapted from Alan Bennett’s screenplay for the film A Private Function, lifted our spirits in today’s ‘austerity Britain’.

Links to information about equipment at Novello Theatre over the years

  • CD / System CD (Strand)
  • Documents

    Novello Theatre - Arthur Lloyd 
    [External Website]
    From Arthur Lloyd website




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