UK – London – Trocadero


London Trocadero 
7-14 Coventry Street
Piccadilly Circus
London W1D 7DH 

Former home of a huge series of interlinked attractions

  • Guinness World of Records
  • IMAX Cinema
  • Cineworld Cinemas
  • SegaWorld

The cinema remains, but the rest of the building is now a hotel. 

The Theatres Trust

London Trocadero on the Theatres Trust Database


London Trocadero 
[External Website]
From Arthur Lloyd website

The Guardian - A portal to a new world: when the Trocadero was the centre of the video game universe (March 2024)
[External Website]




View in Google Maps


Occupied 7 floors of the Trocadero building, with access to the top floor via the rocket escalator.

Sega Retro website: