Marketing

A venue marketing team are responsible for making the public aware of all of the work for which they can be an audience, including workshops, talks and any other events at the venue. Many venues have a regular and loyal audience which has been attending for some time, and the details of that audience may be kept in a mailing list. As well as keeping that audience fully aware of forthcoming events and projects, the real goal is to extend the reach of the venue as far as possible.
The marketing team for a particular production or company have dual roles – to work with the marketing teams at all venues where the project is being shown, and also to encourage audiences (and potential audiences) to become engaged with the company itself, so building audience for future projects.
Social Media:
The recent developments in social media, such as Twitter, Instagram and Facebook, have made it possible for marketing information to reach a far wider audience for considerably less cost than before.
Using Twitter for Theatre Marketing
Opera Houses on Instagram
How ‘ONCE’ built a successful Instagram campaign 

Video

Books

2017

Creative Arts Marketing
Buy at
Amazon UK
Amazon US
2014

Standing Room Only: Marketing Insights
Buy at
Amazon UK
Amazon US
2013

Marketing for Cultural Organizations
Buy at
Amazon UK
Amazon US
2013

Marketing the Arts and Entertainment: Success Strategies in the Profit and Not For Profit World
Buy at
Amazon UK
Amazon US
2012

Packed To The Rafters: Modern techniques of promoting your fringe or amateur theatre production
Buy at
Amazon UK
Amazon US
2010

Marketing the Arts: A Fresh Approach
Buy at
Amazon UK
Amazon US
2006

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Buy at
Amazon UK
Amazon US
2004

Marketing for Cultural Organisations
Buy at
Amazon UK
Amazon US
1997

Standing Room Only: Strategies for Marketing the Performing Arts
Buy at
Amazon UK
Amazon US
1996

Don't Just Applaud, Send Money!
Buy at
Amazon UK
Amazon US

External Links

Associations

Arts Marketing Association [UK]

Companies

AKA
Dewynters Arts Marketing Agency [London, UK]
JHI Marketing [UK]
London Calling Arts Marketing [UK]
Premier Communications [UK]
Totally Theatre Productions EPK & Production Services for Theatre [London, UK]

Jobs

Arts Marketing Jobs at Indeed
Careers Case Study: Sam in Theatre Marketing [UK]
Guardian Jobs - Arts & Heritage Marketing & PR [UK]
Parents & Carers In Performing Arts [UK]
Theatre Marketing jobs at Job is Job [UK]
Theatre Marketing Jobs at Trovit [UK]
Mandy.com (formerly StageJobsPro) Theatre and Stage Jobs for UK Professionals [UK]

Resources

Artsadmin E-Digest Weekly Newsletter [UK]
Blog: The Growth of Theatre Marketing (The Stage, 2006)
Marketing at the Almeida Theatre, London [UK]
Marketing at the National Theatre, London [UK]
Marketing at the Royal Exchange Theatre, Manchester [UK]
Marketing Top Tips at the West Yorkshire Playhouse
Measuring the impact of social media [USA]
Resources for Arts Marketing (New York Foundation for the Arts) [USA]
Technology in the Arts Blog exploring arts management and technology
Using Twitter for Theatre Marketing

Software

Marketing Plan Pro
Masque Arts
Online Tool - Image Background Removal
Photopea Free Image Editing