Marketing

A venue marketing team are responsible for making the public aware of all of the work for which they can be an audience, including workshops, talks and any other events at the venue. Many venues have a regular and loyal audience which has been attending for some time, and the details of that audience may be kept in a mailing list. As well as keeping that audience fully aware of forthcoming events and projects, the real goal is to extend the reach of the venue as far as possible.
The marketing team for a particular production or company have dual roles – to work with the marketing teams at all venues where the project is being shown, and also to encourage audiences (and potential audiences) to become engaged with the company itself, so building audience for future projects.
The recent developments in social media, such as Twitter, Instagram and Facebook, have made it possible for marketing information to reach a far wider audience for considerably less cost than before.

Video

Books

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2006
2003
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1996

External Links

Companies

Dewynters Arts Marketing Agency [London, UK]

Jobs

Careers Case Study: Sam in Theatre Marketing [UK]
Guardian Jobs - Arts & Heritage Marketing & PR [UK]
Theatre Marketing jobs at Job is Job [UK]
Theatre Marketing Jobs at Trovit [UK]
Stage Jobs Pro Theatre and Stage Jobs for UK Professionals [UK]

Resources

Artsadmin E-Digest Weekly Newsletter [UK]
Blog: The Growth of Theatre Marketing (The Stage, 2006)
Guide to Marketing the Arts (New York Foundation for the Arts) [USA]
Marketing at the Almeida Theatre, London [UK]
Marketing at the National Theatre, London [UK]
Marketing at the Royal Exchange Theatre, Manchester [UK]
Measuring the impact of social media [USA]
Technology in the Arts Blog exploring arts management and technology
Using Twitter for Theatre Marketing

Software

Marketing Plan Pro
Masque Arts