Marketing

A venue marketing team are responsible for making the public aware of all of the work for which they can be an audience, including workshops, talks and any other events at the venue. Many venues have a regular and loyal audience which has been attending for some time, and the details of that audience may be kept in a mailing list. As well as keeping that audience fully aware of forthcoming events and projects, the real goal is to extend the reach of the venue as far as possible.
The marketing team for a particular production or company have dual roles – to work with the marketing teams at all venues where the project is being shown, and also to encourage audiences (and potential audiences) to become engaged with the company itself, so building audience for future projects.
Social Media:
The recent developments in social media, such as Twitter, Instagram and Facebook, have made it possible for marketing information to reach a far wider audience for considerably less cost than before.
Using Twitter for Theatre Marketing
Opera Houses on Instagram
How ‘ONCE’ built a successful Instagram campaign 

Video

Books

2014
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2012
2010
2006
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2003
1997
1996

External Links

Associations

Arts Marketing Association [UK]

Companies

AKA
Dewynters Arts Marketing Agency [London, UK]
JHI Marketing [UK]
London Calling Arts Marketing [UK]
Premier Communications [UK]

Jobs

Arts Marketing Jobs at Indeed
Careers Case Study: Sam in Theatre Marketing [UK]
Guardian Jobs - Arts & Heritage Marketing & PR [UK]
Parents & Carers In Performing Arts [UK]
Theatre Marketing jobs at Job is Job [UK]
Theatre Marketing Jobs at Trovit [UK]
Stage Jobs Pro Theatre and Stage Jobs for UK Professionals [UK]

Resources

Artsadmin E-Digest Weekly Newsletter [UK]
Blog: The Growth of Theatre Marketing (The Stage, 2006)
Marketing at the Almeida Theatre, London [UK]
Marketing at the National Theatre, London [UK]
Marketing at the Royal Exchange Theatre, Manchester [UK]
Marketing Top Tips at the West Yorkshire Playhouse
Measuring the impact of social media [USA]
Resources for Arts Marketing (New York Foundation for the Arts) [USA]
Technology in the Arts Blog exploring arts management and technology
Using Twitter for Theatre Marketing

Software

Marketing Plan Pro
Masque Arts