Marketing
A venue marketing team are responsible for making the public aware of all of the work for which they can be an audience, including workshops, talks and any other events at the venue. Many venues have a regular and loyal audience which has been attending for some time, and the details of that audience may be kept in a mailing list. As well as keeping that audience fully aware of forthcoming events and projects, the real goal is to extend the reach of the venue as far as possible. The marketing team for a particular production or company have dual roles - to work with the marketing teams at all venues where the project is being shown, and also to encourage audiences (and potential audiences) to become engaged with the company itself, so building audience for future projects.
Social Media:
The recent developments in social media, such as Twitter, Instagram and Facebook, have made it possible for marketing information to reach a far wider audience for considerably less cost than before. See our Technical Theatre Social Media pageAdvertising Technologies (NEW SECTION):
- Desktop Publishing
- Neon Signs (COMING SOON)
- Newscaster Display Signs (1920s - 1980s)
Video
Marketing Manager - Careers at the National Theatre
Video: Click on thumbnail
Press Assistant - Careers at the National Theatre
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Amazon Shop
2013
Marketing the Arts and Entertainment: Success Strategies in the Profit and Not For Profit World
Buy at
Amazon UK
Amazon US
Marketing the Arts and Entertainment: Success Strategies in the Profit and Not For Profit World
Buy at
Amazon UK
Amazon US
2012
Packed To The Rafters: Modern techniques of promoting your fringe or amateur theatre production
Buy at
Amazon UK
Amazon US
Packed To The Rafters: Modern techniques of promoting your fringe or amateur theatre production
Buy at
Amazon UK
Amazon US
2006
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Buy at
Amazon UK
Amazon US
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Buy at
Amazon UK
Amazon US
External Links
Associations
Companies
- AKA
- Dewynters Arts Marketing Agency [London, UK]
- JHI Marketing [UK]
- London Calling Arts Marketing [UK]
- Premier Communications [UK]
- Totally Theatre Productions EPK & Production Services for Theatre [London, UK]
Jobs
- Arts Marketing Jobs at Indeed
- Careers Case Study: Sam in Theatre Marketing [UK]
- Guardian Jobs - Arts & Heritage Marketing & PR [UK]
- Parents & Carers In Performing Arts [UK]
- Theatre Marketing jobs at Job is Job [UK]
- Theatre Marketing Jobs at Trovit [UK]
- Mandy.com (formerly StageJobsPro) Theatre and Stage Jobs for UK Professionals [UK]
Resources
- Artsadmin E-Digest Weekly Newsletter [UK]
- Blog: The Growth of Theatre Marketing (The Stage, 2006)
- Marketing at the Almeida Theatre, London [UK]
- Marketing at the National Theatre, London [UK]
- Marketing at the Royal Exchange Theatre, Manchester [UK]
- Marketing Top Tips at the West Yorkshire Playhouse
- Measuring the impact of social media [USA]
- Resources for Arts Marketing (New York Foundation for the Arts) [USA]
- Technology in the Arts Blog exploring arts management and technology
- Using Twitter for Theatre Marketing
Software
- Marketing Plan Pro
- Masque Arts
- Online Tool - Image Background Removal
- Photopea Free Image Editing